The search for new drugs whose
action is more and more specifically
targeted.
A relationship with the doctor
which is both highly professional
and enduring.
The dissemination of knowledge.
These are elements which constitute
for Guidotti a real “Mission”
which the company is carrying
forward in its therapeutic
areas. This field in which Guidotti
has, for some time now, been at the forefront in Italy thanks to
a highly qualified workforce, a
modern and flexible organization
and the guest for excellence.
Characteristics these, which
have become a tradition for
Guidotti, whose dedication to the
medical sphere translates into
a wide range of initiatives which
are not only aimed at the development
of new drugs but which
also come within the scope of a
broader cultural project.
A project, or rather a “Mission”,
which encompasses services designed
to make the everyday activity
of the doctor easier: publications,
conferences, courses. A
way of enhancing the education
and awareness of the general
practitioner and the specialist
alike, and a way of keeping very
closely in touch with the medical
profession. This is also a main
objective for our network of sales
executives, whose high level of
preparation is a Guidotti hallmark,
but should not lead us to
forget the other important aspect,
the patients. For them, the company
has developed educational
campaigns designed to increase
their knowledge of the various pathologies,
but above all to spread
a greater culture of prevention.
The keys to success
There are various aspect of the
company which make Guidotti a
point of reference on the Italian
pharmaceutical stage. But the
real strongpoint is its quest for
excellence, which constitutes the
principal element of company philosophy.
A high degree of professionalism
which has also enabled
the Guidotti brand to make its
mark. Thanks to the optimization
of human resources and thanks
also to the great attention dedicated
to the medical profession.
The relationship whit the doctor
is the focal point of the activities
of Guidotti, which can count on a
team of highly skilled, universityeducated
sales executives.
Costant training
The company is also highly involved
in the training of its sales
executives for whom preparation
and follow up courses on most
important arguments, are periodically
organized.
The great quality research and
the high professionalism of its
own sales executives are one of
the key for Guidotti success.